Industries
Deep playbooks, not generic marketing.
AI engines answer differently in every category — so a single "AI visibility score" hides what matters. We go deep in a handful of high-intent industries where customers compare, evaluate and choose.
01 — Real estate & mortgage broking
Our deepest playbook.
We built YourGEO here. Buyers, vendors and borrowers ask AI who to trust before they ever call an agent — industry benchmarks put it at 67% of buyers — and most agents are still invisible in those answers.
Who it's for
Sales agents, buyers agents, mortgage brokers, property managers and agencies who want to own their patch in AI answers and on Google.
The playbook
- AI visibility audit across your suburbs and prompts
- Suburb landing pages and market-update content
- Agent profiles and citations, consistent everywhere
- Reviews after every settlement — third-party proof
- Google Business Profile, schema and local SEO
The numbers
AI search is already winning listings.
Benchmarks from the 2026 State of AI SEO in Real Estate industry report — measured across 150+ agents and 8.2 million tracked queries.
- 67%
- of buyers now use AI as their primary research method before contacting an agent
- 91%
- of agents are effectively invisible in AI answers in their own market
- 250%
- average increase in AI traffic for agents who invest in GEO
- 90 days
- or less to a #1 AI recommendation in your market
- 4.2×
- improvement in lead quality, measured by 90-day close rate
- +74%
- more clicks per impression when AI cites you
The cost of invisible
What is AI search deciding without you?
Tell us about your patch:
Every year, AI research quietly decides — and at your visibility, you lose
$328,032
Est. GCI at risk: 54% of your annual commission
Where that number comes from:
- Annual GCI influenced by AI research (67% of deals):
- $410,040
- Captured at your current AI visibility:
- $82,008
- Listings a year at risk to more-visible competitors:
- 19.3
Want your exact number?
We'll run a free AI visibility check on your name, agency and patch — and show you who AI recommends instead.
02 — E-commerce & retail brands
The best-evidenced segment in AI search.
Randomised retail experiments show GenAI lifts sales mainly by improving conversion — and product selection in AI answers swings hard on explicit facts: price, specs, freshness and reviews.
Who it's for
Online stores and retail brands whose customers compare products and ask AI what to buy — especially high-consideration purchases.
The playbook
- Product pages with explicit facts: price, specs, evidence
- Comparison and buying-guide content AI can cite
- Reviews, retailer listings and earned coverage
- Feed, schema and retrieval foundations
- Shopping-prompt panel with conversion measurement
03 — Challenger consumer brands
AI discovery can leapfrog brand equity.
Research on competitive GEO finds challengers see the largest marginal gains from optimisation — AI answers care more about evidence and relevance than about who has the biggest ad budget.
Who it's for
Consumer brands taking on bigger incumbents, where being included in the AI shortlist changes everything.
The playbook
- Earned media and expert-source authority building
- “Best X” comparison inclusion across engines
- Evidence, reviews and independent validation
- Category prompt tracking against incumbents
04 — Professional & information-rich services
Where shortlists form before the first call.
Finance, legal, health, B2B — wherever buyers compare options, need explanation and look for trusted evidence, AI is writing the shortlist. We treat services as an extension of the proven commerce playbook, measured just as rigorously.
Who it's for
Service businesses with considered, information-rich buying journeys — from brokers and advisers to clinics and consultancies.
The playbook
- Service facts stated plainly: scope, pricing logic, proof
- Credential, review and expert-citation building
- Explainer and comparison content for your category
- Local SEO + Google Business Profile foundations
Don't see your industry?
If your customers compare, evaluate and choose — the playbook adapts. Tell us what you do and we'll check what AI says about you.
Check AI visibility